Ruby Pseudo

Ruby Pseudo, a youth insights agency working for brands like Nike, Nokia, Adidas and MTV, approached us to re-design and build their website.

Our brief was to create something that at a glance gave the best possible representation of the diversity and scale of their network, while being more informative than their previous iteration. The companies' strong bond with their kids was also important and should be highlighted.

We quickly decided on a grid of portrait photos of the kids in the network greeting the user as you launch the website. That mixed with stats about the network and personal statements from kids, felt like we'd cracked it all in just 1 page. The rest of the site would simply act as support to drill down into the details.