Stooshe, a British girl band signed to Warner Music were getting close to releasing a single called ‘Don’t Let It Slip’. The song was about how important your relationships are, and how you shouldn't let them slip away. Don't Let It Slip they sang !
To support the campaign we built a Facebook app which would go through a fan's Facebook activity to find friends they hadn't interacted with for a long time cross-checking likes, comments and messages. From there they were given the option to send a little nudge to the ones they should be catching up with.
Beyond offering fans a quick and simple way to see which friends they might want to get in touch with, the main reason for it getting built was of course to promote the single. To achieve that the app featured key marketing info about the single via the app itself, but also via the message which appeared on the friend's Facebook feed.
- All work